I am going to premise this blog post with the fact that I love my baby. I think she’s awesome.
But frankly, bullshit like this sort of thing makes me want to puke my fucking guts out:
My favourite version of this is when you go to push in the “handles” of the box and the woman’s eyes disappear. Just to, you know, efface her identity even more completely:
I find this sort of message disturbing, sexist and offensive. I now see it everywhere and I’m getting pretty sick of it.
I am not just the one thing. As much as I adore bub and, currently, being only nine weeks old, she is taking up quite nearly every second of my waking life, she is not my entire world. And nor should she be.
I am a person, not just a mother. I have interests and beliefs and goals. I have a partner. I have friends and colleagues and a job to get back to, once I’m confident that bub’s old enough to go into care. I am, as a friend once called me, multifaceted.
The idea that mothers lose all of that as soon as they gain their new name — “mum” — is just farcical. And annoying. Stop it, advertisers, you’re getting on my nerves.